David Adler, a lifelong media executive, is the C.E.O. and founder of BizBash, the leading trade media for the event and meeting industry. He has also been an advisor to the State Department in areas of protocol and events. Previously, he was vice president of corporate communications for Primedia and Macmillan Publishers. Upon graduating from American University, he founded, operated, and successfully sold a society and political magazine for the nation’s capital called Washington Dossier.